Stuart Witts

During the exciting times that went with the rise of Apple, the iPod and those iconic advertisements, huge numbers of people were jumping onto the charging bandwagon and releasing themed merchandise.

Not one to ignore popular culture, I decided to produce my own particular brand of must have item. Podfas. A strictly limited edition of 250, each Podfa was constructed by hand and came with four coloured backgrounds and a signed certificate of authenticity.

The Podfas website kept visitors updated with details about the current production run and an optional e-newsletter let the select few know about upcoming special editions and exclusive offers.